Contact & Media
If you would like to explore a new approach to how you eat and why, please let us know! We hold events such as workshops, talks, and group sessions where we discuss food through our Hire Your Food approach.
You may contact us with any questions or comments. We do our best to respond quickly to all inquiries. We will gladly review with you your specific situation and goals, in addition to providing you with an outline of possible event formats that will appeal to you and your guests.
Looking forward to hearing from you!
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Available on Amazon in
Kindle Format and Paperback
Let's Talk
Have a question, an idea, or a food candidate you think deserves an interview?
We'd love to hear from you.
Media, Podcasts, and Interviews
Have an interview idea, article, podcast, segment, or slightly unusual food question? We'd love to hear from you.
Tell us a little about your publication, program, podcast, or project, and what you have in mind. No résumé required.
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Available on Amazon
Looking for A Different Way to Talk About Food?
So are we.
Hire Your Food takes a familiar idea from business innovation, Jobs-to-be-Done, and applies it somewhere unexpected: The dinner table.
Instead of asking only “Is this food healthy?”, we ask:
“What job am I hiring this food to do?”
Why? Because we don't hire food just for nutrition.
We hire it for comfort. Convenience. Reward. Energy. Belonging. Tradition. Identity. Occasionally, because it's 9:30 p.m. and the cookies have submitted an unusually persuasive application.
Contact Paul & Christiane
They are available for podcast and radio interviews, print and online features, television and video conversations, panel discussions, book-related interviews, and conversations about workplace wellness and behavior change.
Conversation Starters
A few subjects we especially enjoy talking about:
Why Nutrition Information Isn't Enough
Most of us already know broccoli and a cheeseburger have different résumés. So why does the cheeseburger keep getting hired?
What Jobs-to-be-Done Can Teach Us About Eating
Food does functional, emotional, social, and identity jobs—often several at once.
Why Willpower Is a Terrible CEO
We think of Willpower as an overworked middle manager inside Body Inc. Useful? Absolutely. Qualified to run the entire organization? Probably not.
Why Food Choices Are Identity Choices
What we eat can say something about family, culture, values, belonging, rebellion, and the kind of person we believe ourselves to be.
How to Make Healthier Choices Without Starting a Food Fight
Curiosity tends to open better conversations than judgment, particularly when people eat differently.
How can we help people move toward better food hires without guilt, labels, or demanding perfection?
Welcome to Body Inc.
What happens when you imagine your brain, liver, heart, microbiome, pancreas, arteries, and Future Self sitting around the hiring table?