A NEW WAY TO THINK ABOUT
FOOD CHOICES
You Don’t Have a Willpower Problem.
You Have a Hiring Problem.
Every day, you hire food for comfort, energy, reward, belonging, or simply for getting dinner on the table.
Hire Your Food™ helps you understand the job behind the choice, so you can make food decisions that work for you now and for the future you want.
Why Is Eating Differently So Hard
When We Already Know So Much?
We have more nutritional information now than ever.
We know about calories, protein, fiber, sugar, carbs, fat, cholesterol.
And yet knowing what to eat and actually choosing it in the moment are two very different things, because food is never just food.
It can be comfort after a hard day, a reward, a family tradition, a shortcut, a celebration, a social passport. Or a way of saying something about who we are.
The problem isn’t simply that we don’t know enough.
Sometimes, it's just that we don’t realize what job we are actually hiring our food to do.
Food choices make a lot more sense once you understand the job behind the hire.
Stop Judging the Food.
Start Interviewing the Candidate.
Most approaches begin with:
“Is this food good or bad?”
Hire Your Food starts somewhere else:
“What job am I hiring this food to do?”
Once you can see the job, you can start comparing candidates.
Maybe Cheeseburger is excellent at comfort.
Maybe Ice Cream is a brilliant celebration specialist.
Maybe Lentil Salad isn’t interviewing for the same job at all.
The goal isn't perfect eating.
The goal is better hiring.
And better hiring starts with understanding what the position actually requires.
A Better Food Decision in Three Steps
1. Spot the Job
Ask what you are really trying to accomplish.
Energy? Comfort? Convenience? Reward? Belonging? Celebration? Identity?
2. Interview the Candidates
Ask which foods can do that job and how each candidate is likely to perform for Body Inc. now and later.
3. Build a Better Team
Make small, repeatable hires that increasingly support your energy, health, values, and future self.
No diet. No guilt. No heroic willpower required.
Welcome to Body Inc.
You are the CEO.
Your Brain has work to do.
Your Heart has deadlines.
Your Liver runs a very busy operation.
Your Immune System handles security.
And your Microbiome represents several trillion stakeholders with surprisingly strong opinions.
Every food you hire joins the organization.
Some candidates are excellent short-term contractors. Others become dependable long-term team members. Yet others interview spectacularly, but create a surprising amount of work for everyone else once they are hired.
The goal isn't to build a perfect workforce. It is to become a better CEO.
Willpower was never supposed to run the company by itself.
For Individuals
Meet Hire Your Food, the Book
Why advice fails. Why facts don’t change behavior. Why food choices are never just about food.
A funny, practical, and guilt-free way to understand why you eat what you eat and how to make choices that better support your body, values, and future self.
For Organizations
A Wellness Conversation Employees Will Actually Remember
Bring Hire Your Food to your organization through engaging talks and interactive workshops about food, behavior, identity, and conscious decision-making.
No calorie counting.
No food shaming.
No lecture about what employees “should” eat.
Hire Your Food™
Coming September 2026
This Is Not a Diet Book
It’s a new way to understand why advice fails, why facts don’t change behavior, and why food choices are never just about food.
Every day, you hire food to do jobs in your life: Comfort, energy, reward, belonging, or getting dinner done fast.
Some foods perform brilliantly in the moment, but create trouble later on inside Body Inc.
Hire Your Food gives you a funny, practical, shame-free way to understand those decisions and make different hires when different hires make sense.
In this book, you’ll learn how to:
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Spot the hidden job behind cravings.
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Interview food before you hire it.
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Stop relying on Willpower as your overworked manager.
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Build a food team that supports energy, health, identity, and compassion.
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Move toward plant-forward eating without guilt or pressure.
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Outside the CEO’s office at Body Inc., four familiar candidates wait for their interviews.
They’ve all been hired before. But never like this.
Corporate Wellness Without Another Lecture About What Employees Should Eat
Most people already know that vegetables are good for them.
The difficult part happens at 4:30 p.m. after a stressful meeting, at the airport between flights, at a team dinner, or on the couch after an exhausting day.
That’s where information meets stress, convenience, reward, habit, identity, social pressure, and marketing.
Hire Your Food gives employees a different way to understand those moments.
Through humour, discussions, Body Inc., food résumés, and interactive exercises, participants discover the hidden jobs behind food choices and practice a simple way of making more conscious decisions.
Three Quick Benefits
1. Memorable
A fresh metaphor people will continue talking about after the session.
2. Shame-free
No food policing, moralizing, or rigid dietary rules.
3. Practical
Participants leave with a question they can use at their very next meal:
“What job am I hiring this food to do?”
Meet a few members of the Hire Your Food Team
Imagine Making Food Decisions Without Starting an Argument With Yourself
You notice the craving.
You understand the job.
You consider the candidates.
And you make the hire.
Sometimes that might still be the burger.
Sometimes it won't.
But increasingly, you are making the decision instead of relying on habits, marketing, or circumstance to make it for you.
That is what progress looks like. Not perfection.
Leadership.
We Changed the Question About Food
We're Paul and Christiane Robillard, the authors and facilitators behind Hire Your Food.
Paul brings a background in business strategy, executive coaching, and Jobs-to-be-Done thinking. Christiane brings a background in communications and coaching, and both with more than a decade of plant-forward living. We became fascinated with a simple idea from the world of innovation: People don't just buy products, they “hire” them to make progress in their lives.
And so we asked:
What if we looked at food the same way?
That question eventually became Hire Your Food.
Our goal isn't to tell people what they should eat.